75 Years Bajaj Electricals

Challenge

Define a singular brand positioning and bring synergy across diverse business verticals.

Solution

Leverage the 75 years legacy of Bajaj Electricals through a unified communication to make it relevant to the modern Indian family

Television Commercial

Impact

Highest Ad Salience for Bajaj Electricals vis-à-vis other players in the category
97% Consumers liked the TVC which indicates a high connect and recall