Items Tagged "b2b"

As social media becomes more and more commonplace, one question continues to be asked: Is it easier for B2C companies to utilize social media than for B2B companies? One potential motivation behind this question is the idea that B2C businesses sell products/services directly to consumers who are buying for themselves, so there’s more potential for them to be personally engaged and develop a relationship with the brand. Whereas, B2B businesses sell products/services to other businesses, so their customers tend to be more professionally objective and rational; less emotionally invested in the relationship. Also, the sales process seems ...