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Conferences That Bring Together Inside & Outside
Knowledge
AMIN provides annual networking and staff development
conferences in these eight vital agency areas:
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Senior Management
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Media
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Account Planning
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Public Relations
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Finance
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Information Systems
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Creative
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Account Service
These conferences give our members opportunities to
share information with colleagues from throughout the
network, while also developing relationships for
on-going advice throughout the year. Travel expenses
are prorated among attendees, allowing all
participants to pay the same cost for transportation,
regardless of their location in relation to the
conference site.
Media Value Greater Than the Cost of Membership
By pooling our resources, AMIN agencies contract for
media and research services at rates substantially
lower than what we would pay for them individually. In
fact, for most agencies, the media savings are far
greater than the annual cost of AMIN membership.
The subscription to the basic services is billed to
all AMIN agencies on a prorated basis. Additional
reports or services offered by these companies are
available to members at similar cost savings, with all
such purchases strictly voluntary.
Our members currently have full access to the
following media research reports:
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MRI
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Nielsen Online
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Mendelsohn Media Research
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The Media Audit
Agencies throughout the network serve as lending
libraries for actual volumes of Mendelsohn,
Scarborough and The Media Audit materials. In
addition, our agreement with Mendelsohn includes
on-line access for agencies with that capability.
The cost of sharing in the AMIN group media services
varies, depending on annual billing. Currently, the annual cost
ranges from just over $4,000 for our smallest member
to about $32,000 for the largest member of our
network.
In addition to these shared group contracts, AMIN also
offers member agencies access to discounted rates with
the following vendors:
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IMS
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Media Framework (Snapshots)
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Simmons
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SQAD/SPARC
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SRDS
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Strata
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Telmar
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TNS Media Intellingence
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Yankelovich
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Iconoculture
AMIN Partners Enhance Your Client Services
With AMIN offices in major markets all over the globe,
we have branch offices we can call on at a moments
notice for localized services that our clients may
need. Our affiliate agencies can offer on-the-spot
services, ranging from store monitoring to production
supervision, with fully-trained staff native to the
key market area. AMIN covers more of the top 30 U.S.
markets than any multi-national agency and our
clients tell us responds faster and cheaper.
At the same time, our vast network also offers a depth
of expertise in various products and industry
categories that would be impossible to achieve within
a single agency. An Expertise List is published
annually and provided to member agencies. This
valuable list includes specific client experience by
product or service, name of the client, product
category and names of AMIN members. Access to this
kind of vertical knowledge and experience can be
critical both in servicing existing clients and in
fast-paced new business pitches.
New Business Assistance
The competition for new business is keen, and more and
more prospective clients are seeking access to
national or global resources in their agency partner.
AMIN gives independent agencies the opportunity to
compete on a regional, national or even worldwide
basis by providing new business assistance in the
following areas:
- Pre-presentation Research Use network affiliates
to gather input about a prospects products,
distribution, sales performance, competition and
future potential. This research will provide the
background and support for strengthened presentation
recommendations.
- AMIN Affiliate Locations Match AMIN agencies with
a prospects marketing regions to demonstrate access
to the marketing resources offered by competing
agencies.
- AMIN Primary Research Panel Conduct a survey among
AMIN agencies to provide compelling primary research
of interest to the prospect. This research can easily
be conducted electronically via the members-only
portion of our website.
- Expertise Access your AMIN friends from throughout
the world to tap into their experience in a particular
industry category to increase your knowledge before
you meet a prospect or make a presentation.
Legal Services
AMIN members have access to the worlds leading law
firm specializing in marketing and communications
issues. The staff at Reed Smith, with offices in New
York, Chicago, and Los Angeles, provide routine
consultations at no charge to our members. |