FOR IMMEDIATE RELEASE
Contact: Peter Brown
Richter7 Public Relations
801.521.2903
pbrown@richter7.com

RICHTER7 LAUNCHES PARK CITY SUMMER CAMPAIGN

SALT LAKE CITY, May 27, 2011 – Richter7, a Salt Lake City-based advertising and public relations agency, has created online advertisements, giveaways and TV commercials to promote vacationing in Park City this summer, primarily focused in Utah and Arizona.

“Advertising for Park City Chamber Bureau is a rewarding, unique experience,” said Ryan Anderson, Richter7 creative director. “Park City is such a beautiful area with many fun-filled activities; we want to do all we can to encourage everyone to visit and vacation there.”

Richter7 has created the Ultimate Park City Family Vacation contest that can be entered to win through Facebook. The winning family receives a free vacation for three nights and four days at one of three luxury Hotels in Park City. They will have a choice of three different itineraries, including: 1. “Action and Outdoor,” 2. “Art, Culture & Events” or 3. “Something for Everyone.”

Three TV commercials will advertise a fun getaway to Park City for Utahns. These ads emphasize the opportunity to escape the heat and enjoy the stunning mountain scenery in Park City. Other advertisements specifically targeted to Phoenix residents, include two TV commercials, airing on KNBC-12 News, as well as online media. Those who reserve a hotel online at any participating lodging property in Park City can receive a $50 cash gift card upon arrival.

Named Utah’s “Best of State” advertising agency eight times, Richter7 is nationally recognized for effective advertising, public relations and design for clients from Minneapolis to Hawaii.
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