FOR IMMEDIATE RELEASE

Contact: Evin Catlett
Richter7 Public Relations
801.521.2903
ecatlett@richter7.com

RICHTER7 AND INLINE MEDIA HIRED TO PROMOTE WENDY’S RESTAURANT IN SALT LAKE CITY, DENVER AND CASPER MARKETS

SALT LAKE CITY, Feb. 4, 2010 – Richter7, a Salt Lake City-based advertising and public relations agency, in partnership with InLine Media Incorporated, was hired to represent the Wendy’s Intermountain Advertising Co-operatives, the Wendy’s Denver Advertising Co-operative and the Casper Advertising Co-operative. Providing media buying, advertising, social media, online media and promotional services, Richter7 and InLine Media will support Wendy’s efforts to connect local communities with their strong, traditional brand.

“We are delighted to work with such a beloved brand as Wendy’s,” said Dave Newbold, Richter7 president and executive creative director. “Supporting their tasty product and fast service with our creativity and media expertise will produce positive results in each of these markets I believe.”

“Wendy’s is a world-class brand and a world-class organization,” said Nancy Haven, president, InLine Media, based in Denver. “We are honored to partner with them and Richter7 on behalf of Wendy’s franchisees to drive the Wendy’s brand experience in these important markets.”

Established in 1971, Richter7 has been named Utah’s “Best of State” advertising agency seven times in the past decade and is nationally recognized for effective advertising, public relations, online interactive and design for clients from Minneapolis to Hawaii. www.richter7.com

Denver-based InLine Media, founded in 1994, is recognized for advertising, media planning and buying, and performance measurement. InLine continually earns its reputation for fair, honest and ethical work though by engaging closely with their clients business and building winning strategies from the inside out. www.inlinemedia.com
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