The AMIN Network
Stay in touch.Becoming a member
Yankelovich White Paper on Recovery Consumer
Surviving the recession was the easy part. Surviving the recovery will be the true test. But how do you get back in the game when the rules as you knew them have changed?
The Futures Company has developed a strategic perspective on the unfolding Recovery Consumer Marketplace in our latest white paper, A Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences. It is a perspective that reflects our considerable knowledge, understanding and expertise about marketplace trends and futures.
Beware thinking that things will bounce back to business as usual. A fundamental value shift is underway, but it is not one of frugality. Certainly, the Era of Consequences blown in by the recession is a new reality rooted in an overhang of economic risk, but it should be about more than crawling out of the storm cellar to anxiously survey the aftermath. Instead, it should be about the growth and success possible in this new normal of the Recovery Consumer Marketplace. What’s imperative is to understand how to re-position, re-think and re-invent. The Futures Company can help.
We would like to extend to you an exclusive preview of A Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences. For a limited time you can access this thought-piece online with our compliments.
Here's the direct link to the form:
Click here to access the request form. Once completed, we will email you a link to view and download the full white paper.
After you have had a chance to reflect on the thoughts and ideas in A Darwinian Gale, we look forward to hearing your reactions and to working with you to navigate these uncharted yet exciting waters.
The Futures Company